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a bit about me
My name is Alex & some of my friends call me Fern!
Over the last 5 years, I have been professionally designing flowers and leading a small team into bringing to life, boutique style events & other florals for the Northern Nevada area.
I got my start working for a cottage bakery in Las Vegas, which exposed me to the world of the "Bridal Spectacular Expo". While I have a passion for baking sweet treats, I always knew my true talents lie in floral design & event planning.
After gaining my confidence and finding my own style, Fern & Fruit was born. Currently serving the wedding industry, I wanted to create a brand that includes everyone and encapsulates the meaning of being in love with who you want.
Being a gay artist in the floral industry might not be a new thing, however I know there is a need for gay & queer people to have a safe space and mutual respect of their love story. No matter who you are or where you come from, I truly can't wait to meet you.
my floral design journey
2014-2016
Attended Las Vegas Bridal Spectacular
January 2020 - September 2024
Head Floral Designer & Floral Lead at The Florist at Moana
August 2024
Fern & Fruit starts booking
Over the course of a long weekend, we meet thousands of brides looking for all kinds of vendors for their weddings.
At the time, I baked, iced and gave away mini cupcakes for a gluten free bakery. During my time at this business, learned how to make personal wedding items like bridal bouquets, boutonnieres and corsages. This is where it all began!
Starting in the middle of the pandemic, I knew that if the world was ending, I did not want finish my days in the back of a bakery.
I switched up my path and found The Florist at Moana. Here, is where the bulk of my experience took off and where I as an artist found my footing and excelled with my own design style. From working with UNR, local events like Hot August Nights, KTMB,
& A Day at Riverside, my portfolio for events is extensive. With every stepping stone in life, The Florist at Moana is a cherished part of my career and I acknowledge the creative space that allowed me to excel in my craft and give Fern & Fruit the spark to begin.
Today, Fern & Fruit is an up & coming event florist based in Reno.
Offering a personalized approach and only focusing on intimate scaled engagements.